About Us

Radiant Marketing

Radiant Marketing is a consultancy with specialist experience in marketing higher education. We can help bridge the gap between marketing strategy and delivery to bring your marketing to life.

We are an agile, results-oriented consultancy that can offer your team fresh perspectives, qualified expertise, and quick access to additional resources for execution.

About Tanya Lyon

Radiant Marketing is the brainchild of education marketing specialist, Tanya Lyon. Radiant Marketing addresses the gap between strategy development and project delivery. This is based on Tanya’s own challenges in outsourcing to external suppliers who had limited exposure to the higher education marketing context.

Tanya has deep experience of leading high performing marketing teams across higher education - targeting both domestic and international audiences.

With significant experience in the profit, not-for-profit, and government sectors, Tanya understands the importance of articulating a clear marketing vision to project stakeholders.

Tanya started her working life as an advertising copywriter, and she remains passionate about brand storytelling.

She also values the role of data in guiding strategy and assessing performance and employs a test and learn approach to marketing campaigns.

Lastly, Tanya is a people-person who quickly builds collaborative and trusting relationships. She is adept at translating business goals into planned marketing actions. Tanya is experienced at facilitating ideation and planning workshops with in-house teams with the aim of co-designing marketing plans. She aims to provide these teams with a project vision and shared sense of priorities to guide marketing activity long after the workshop is over.

Qualifications

  • Master of Marketing Management, Griffith University, Queensland, Australia

  • Bachelor of Arts (Humanities), Griffith University, Queensland, Australia

Certifications

  • Agile SCRUM with JIRA

  • Design Sprint Facilitation Methodology, A.J. & Smart

  • Leadership Professional Development Program, La Trobe University

  • Agile Project Management, IC Agile

Tanya has previously held lead marketing roles in:

Higher Education

  • ANZSOG

  • Griffith College (owned by Navitas)

  • Monash University

  • La Trobe University

  • RMIT University

  • Swinburne University

Arts & Cultural Industries

  • Arts Queensland

  • Public Arts Agency (Queensland)

  • Queensland Government Festivals Policy Project.

Previous clients say:

“Tanya quickly and diligently took on the role of bringing together various stakeholders from within the business to take them through several virtually-conducted workshops with the team. The aim of the workshops was to ‘extract’ all the knowledge and ideas from the stakeholders. Tanya then compiled this into a succinct strategy with recommendations, findings, purpose and next steps. Without much back and forth we were then able to take this strategy back to our Partner and the feedback received was extremely positive.

– Matthew Baloglow, Senior Marketing Manager – Keypath Education